Poetica Studio is a branding and marketing agency that brings together actionable strategy and thoughtful creative to recognize and solve problems.

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We are dedicated to working together to: research, uncover, discover, design, and execute. 

Whether business strategy roadmaps for start-ups, brand positioning, logos or full advertising campaigns with retail build outs, we can take your business where you need to go to succeed—with flexible engagement options that make the most of your budget.


 
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business strategy

Business Model Analysis
Business Transformation
New Product/Service Innovation
Gap Analysis
Portfolio Strategy
Customer Experience Strategy
Audience Segmentation
Go-to-Market Strategy

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brand Strategy + research

Competitive + Trend Analysis
Quantitative + Qualitative Research
Brand Positioning
Target Audience Segmentation
Customer Journey Mapping
Brand Planning
Campaign Performance Analysis

 
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branding

Visual Identity +Logo Development
Brand Personality
Brand Refresh
Visual & Communication Standards
Voice and Tone Development
Full Branding Packages

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design 

Web + App Design
Digital + Product Design
Experience (CX/UX) Design
Apparel Design
Packaging Design
Campaign + Social Design
Graphic Production

 
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creative + advertising

Creative Planning
Creative Concepting
Campaign Development
Media Planning + Optimization
Digital/TV/Voice/Print/Outdoor
Events + Experiential + SEM
Social Media Programs
Influencer Strategy + Programs
Community Management
Email Marketing

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digital

UX + Interaction Design 
Content Strategy
Digital Product Design
Web + App UI Design
Development
UX Copywriting
E-Commerce
SEM + SEO

 
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Environmental + Retail

Commercial Interior Design
Workplace Interior Design
Retail Interior Design
Merchandising Design
Point of Sale


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photography + video

Photo Styling
Product Photography
Editing + Retouching
Video Production
Photo Production

Some Previous Partnerships

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Johnnie walker Black

Strategy and creative development for omnichannel campaign “My Label is Black.”

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thinkful ed tech

Strategy, design and digital rebrand to carry the top-rated online coding bootcamp into the future.

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mercedes-benz

Research, strategy and new vehicle campaign positioning creative to flip the script and show Mercedes-Benz as more than granddad's car.

 
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Top of the Rock

Strategy and creative development for a fully-integrated campaign to promote awareness and bookings, doubling annual visitors.

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Time to Pet software

Business strategy and product design for a web and mobile booking platform to ease the stress of pet care for all parties with a focus on business operations.

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Strativity

Strategy, branding, and creative to transform bland corporate culture into a dynamic and aspirational consulting brand with a global reach. 

 
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l7z

Brand identity, personality and creative development for a consulting startup that captures the marriage of humanity and technology.

Deloitte

Strategy and creative concepting aimed at cutting through the clutter of healthcare papers.

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Hot Diggity!

Brand, identity, market strategy and web platform, leading a successful 20+ year tenure as the top company in its industry.

 

Want to know more? Reach out for case studies relevant to your challenge.